Like every tool & technology, AI should be used thoughtfully & responsibly.
Ultimately, your business is responsible for how you use Generative AI: the outputs it creates and the actions it takes. Ensure you proof-read and monitor any outputs a generative AI tools creates for your business.
These AI LLMs also aren’t perfect. They sometimes make up information and make mistakes, which is often referred to as hallucinating. This can manifest in various forms, such as making up facts, misrepresenting information, or creating entirely fictional scenarios.
Like we all learned in the 90s: “Don’t trust everything you read on the internet” we can apply this to our Generative AI era: “Don’t trust everything an AI tells you, verify!”.
AIMentor AI Use Guidelines v1
- Generative AI tools must be used responsibly
- Verify all Generative AI outputs & actions before publishing or choosing to take action
- Businesses are ultimately responsible for how they apply AI & the results AI generates
- Since Generative AIs are weaker in math & generating highly specific correct answers, Generative AI’s should NOT be used for making decisions that are high stakes or have significant impact on the outcomes of people’s lives, well-being, or safety. Do NOT use Generative AI for Pharmaceutical Research, Medical Research, serious Mental Health related inquires, Legal inquiries.
- As with running a business in high stakes domains (ex: Healthcare, Law, Finance, etc), using Generative AI tools in high stakes scenarios requires significant custom safeguards and backstops.
US FTC Guidance
You need to know about the reasonably foreseeable risks and impact of your AI product before putting it on the market. If something goes wrong – maybe it fails or yields biased results – you can’t just blame a third-party developer of the technology. And you can’t say you’re not responsible because that technology is a “black box” you can’t understand or didn’t know how to test.
US Federal Trade Commission (FTC) in 2023
https://www.ftc.gov/business-guidance/blog/2023/02/keep-your-ai-claims-check
Don’t misrepresent what these services are or can do...We’ve warned companies about making false or unsubstantiated claims about AI or algorithms. And we’ve followed up with action …
US Federal Trade Commission (FTC) in 2024
Don’t offer these services without adequately mitigating risks of harmful output… we’ve warned AI companies repeatedly to assess and mitigate risks of reasonably foreseeable harm before and after deploying their tools…
Don’t violate consumer privacy rights... the FTC will hold companies accountable for how they obtain, retain, and use consumer data.
https://www.ftc.gov/business-guidance/blog/2024/06/succor-borne-every-minute
Human In The AI Creation Loop
I want to distinguish an important technical concept through a few different AI scenarios. Let’s say your business is AI generating some new text copy for use on this weeks marketing email sent to all your business customers.
- human-in-the-loop: a human creates a first draft of next weeks marketing email and asks AI to improve it. After a few iterations between the human & the AI, the marketing emails are sent.
- human-on-the-loop: a human asks AI to create the first draft of this weeks marketing email. The human proofreads it before the emails are sent.
- human-out-of-the-loop: Every Monday, an AI automatically creates the marketing email for the week and emails are sent. A human was not involved in any step between first-draft to sending to customers.
It’s critically important for humans to approve outputs or actions of an AI to prevent hallucinations. As described above, AI can make mistakes, make up facts, misrepresent information, or create entirely fictional scenarios. Said differently, you don’t want to be applying Generative AI Tooling in your business as a human-out-of-the-loop.
Remember: ultimately, your business is responsible for how you use Generative AI. Take this responsibility seriously.
AI Tools & AIMentor Offerings
Now that you understand how to responsible use Generative AI, let’s learn about the many different AI Tools & AIMentor’s Product Offerings to help your business apply AI into your business’ day-to-day operations!
Legal
AIMentor LLC is an independent and separate entity from US Federal Trade Commission (US FTC). We are not affiliated, endorsed, or sponsored by US FTC. Any reference to US FTC on our website, products, or marketing materials is for informational purposes only and does not imply and official connection or endorsement by US FTC.